User Acquisition Lead (m/f/d) - StudySmarter
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User Acquisition Lead (m/f/d)


AAs User Acquisition Lead at StudySmarter, you are primarily responsible for our paid marketing channels. In continuous exchange with our product and content teams, you will develop paid ads concepts and take care of implementation and tracking. You will be able to acquire millions of users for StudySmarter and thus position StudySmarter as the number 1 EdTech company worldwide. A very important position with a lot of responsibility and a lot of potential for your personal development!

  • Paid Ads strategy & implementation with budget responsibility
  • Driving international expansion of StudySmarter
  • Responsibility & further development of our marketing tech stack: Singular (MMP), Google Analytics, Pixel Setup, AppRadar (ASO)…
  • Identification, analysis & monitoring of Paid Ads KPIs.
  • Management of Facebook Business Manager, Google Ads, Apple Search Ads, Snapchat Ads, TikTok Ads etc.
  • Campaign & Creative Optimization
  • Appstore Keyword & Creative Optimization
  • Product X Marketing Alignment
  • Retargeting
  • Market Analysis
This position involves responsibility for a marketing team. You will work directly with the StudySmarter co-founding team.


  • 💪You are a marketing generalist with a good understanding of various paid channels and how they relate to Organic
  • 📈You have more than 3 years of work experience in a B2C app business (or similar)
  • 🛠You have hands-on experience with Paid Ads tools such as Facebook Business Manager (Instagram & Facebook), Google Ads, & Co.
  • 🔧You have already worked with MMP tools such as Singular, AppsFlyer, Adjust & Co.
  • 🚀You have expertise in conversion optimization along the marketing funnel
  • You have expertise in A/B testing
  • 🛒You have expertise in appearance & traffic on Apple App Store & Google Play App Store
  • 🍏You are familiar with keyword optimization in the App Store (ASO)
  • 🌏You have experience in marketing an app / product internationally
  • 👥You are a team player
  • 🤝Du hast bereits eigene Projekte geleitet und hast Lust Führungserfahrung zu sammeln
  • 🙌You have already managed your own projects and you want to gain leadership experience


  • Paid Marketing: Paid social (Facebook, Instagram, TikTok, Snapchat, GoogleAds, AppleSearchAds)
  • Marketing Tracking: Google Analytics, AppRadar, Sistrix
  • Mobile-Measurement-Partner / Attribution: Singular
  • Product Tracking: Amplitude

What we offer

At StudySmarter, people are at the heart of everything. That’s why we are committed to providing everything you need to excel in your job, ensuring physical and mental health as well as development.

What we offer

Food & Drinks

Fresh fruits, juices, porridge bar, drinks - flatrate.

Modern Office

New offices with high-quality equipment and game zone. Büros mit hochwertiger Ausstattung und Gamezone.

Team Events

Bi-weekly social events and retreats.


Yoga & Meditation room and gym membership discount.

Hybrid Working

Work in the office, from home, or wherever you want.


You participate in the success of StudySmarter.


Select your own equipment. Everything you need.


We pay for your training & courses.

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Lern uns kennen

Sei Teil der Crew!

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Severin Enzinger
Head of Sales Recruitment
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Michael Segl
Sales Manager
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Heather Bradley
Content Manager
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Lorenz Radelt
Customer Support Manager
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Carin Neumeier
Talent Acquisition Manager
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Dr. Nicole Eckerlein
Teamlead German Content
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Almut Kieffer-Jones
Frontend Engineer
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Michael Schoelkopf
Product Manager
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Kristin Wohlfeil
Sales Representative
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Anka Reitmeyer
Senior SEO Manager
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Jonas Safranek
UX Concepter
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Maurice Khudhir
Co-Founder and CMO

Open Positions

Join us on our journey. Together, we can change the world! Our team is diverse, ambitious, and smart(er). We’re working in Munich, Berlin, and remote.

What we offer







Join us

Join 3 million people in learning anywhere, anytime - every day.


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