Head of Marketing (B2B) (m/f/d) - StudySmarter
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Head of Marketing (B2B)


As the Head of Marketing (B2B) at StudySmarter, you will be responsible for all marketing efforts that are targeted towards our B2B clients. StudySmarter is on a mission to provide free access to digital education worldwide. We monetize our platform by bridging the gap between education and employment and connect learners on our platform with relevant employers for recruiting and employer branding purposes. More than 70% of DAX companies already work with us. As the lead of the entire B2B Marketing team, you will position StudySmarter as the number one technology for recruiting and employer branding and empower us to provide our educational tool for free.

Your role


  • Develop and implement a holistic marketing strategy across our core markets incl. DACH, UK, France, and Spain
  • Develop and implement content marketing measures to attract and retain our clients
  • Build an international marketing team that supports our local teams in terms of lead generation, brand awareness, and CRM
  • Develop and implement a global paid marketing strategy
  • Develop and implement automated CRM flows to activate and reactive clients
  • Closely work together with the founder and CMO of StudySmarter as well as the marketing and sales teams

What you need to succeed

  • 💪You have 5+ years of experience in a lead marketing role ideally in a start-up, or a high-paced, dynamic environment
  • 👔You are a marketing generalist and already worked in the B2B Marketing area
  • 🖥You have experience in SEO, Paid, content Marketing and acquisition
  • 👯‍♀️You have team lead experience
  • 📱You have a passion for in-app and web-app based tech products
  • 🇩🇪🇬🇧You are fluent in English and German, other languages are a plus
  • 🚀You have a track record of successful impact
  • 🎯You have an accurate and structured work style, combined with a strong commitment
  • 🈺You have a Team-oriented mind-set, proactive and a “self-starter” attitude

What we offer

At StudySmarter, people are at the heart of everything. That’s why we are committed to providing everything you need to excel in your job, ensuring physical and mental health as well as development.

What we offer

Food & Drinks

Fresh fruits, juices, porridge bar, drinks - flatrate.

Modern Office

New offices with high-quality equipment and game zone. Büros mit hochwertiger Ausstattung und Gamezone.

Team Events

Bi-weekly social events and retreats.


Yoga & Meditation room and gym membership discount.

Hybrid Working

Work in the office, from home, or wherever you want.


You participate in the success of StudySmarter.


Select your own equipment. Everything you need.


We pay for your training & courses.

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Get to know us

Be part of the crew

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Nathalie Rieger
Sales Manager
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Sinem Altintas
Campaign Manager
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Jonas Safranek
UX Concepter
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Marinell Falcon
Teamlead English Content
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Simon Hohentanner
Co-Founder and COO
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Michael Segl
Team Lead Sales
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Anka Reitmeyer
SEO Lead
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Lorenz Radelt
Customer Support Manager
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Kristin Wohlfeil
Sales Representative
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Carin Neumeier
Sr. Talent Acquisition Manager
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Nina Korbelius
SEO Manager
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Fabian Göckel
Backend Tech Lead

Open Positions

Join us on our journey. Together, we can change the world! Our team is diverse, ambitious, and smart(er). We’re working in Munich, Berlin, and remote.

What we offer








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